Lattafa Perfumes, the Middle East’s leading fragrance house celebrated globally for its craftsmanship and innovation, has officially launched in Pakistan. This milestone has been made possible by Greencore Beauty, a premier distributor known for introducing world-renowned beauty and lifestyle brands to the Pakistani market.
Spearheading this initiative is Taimoor Afridi, CEO of Greencore Beauty, whose strategic vision and leadership have been instrumental in Lattafa’s entry into Pakistan. Under his guidance, Greencore Beauty has forged successful partnerships with several international brands, with Lattafa’s launch marking one of its most significant achievements to date.
The response has been phenomenal. From day one, Lattafa Pakistan recorded unprecedented sales, reflecting not just strong demand but a shift in the local fragrance landscape. The launch was further amplified through strategic collaborations with top influencers and content creators, who introduced the brand to enthusiastic audiences across digital platforms.
Lattafa’s global reputation is built on its ability to blend tradition with modernity, creating fragrances that resonate across cultures. With its arrival in Pakistan, customers now have direct access to iconic scents such as the gourmand warmth of Khamrah, the floral elegance of Yara, and the oud-rich intensity of Oud For Glory (Bade’e Al Oud)—all available at lattafapakistan.com.
To deepen its market presence, Lattafa Pakistan will soon unveil dedicated kiosks in major shopping malls nationwide, offering customers the opportunity to experience and purchase their favorite fragrances in person.
This launch reflects Greencore Beauty’s commitment to transforming Pakistan’s beauty and lifestyle sector. With Lattafa now officially available, the company not only expands its brand portfolio but also places Pakistan firmly on the global fragrance map.
“The vision was to introduce a brand with universal appeal and a loyal global following,” said Taimoor Afridi. “Lattafa stands for quality, craftsmanship, and aspiration. The overwhelming response from Pakistani consumers has been remarkable—and this is just the beginning.”
The success of Lattafa’s launch underscores a growing demand for premium yet accessible fragrances, and Greencore Beauty is well-positioned to meet it.